Welcome to SaaStr Europa


I’m incredibly excited that Hook is the Customer Success sponsor for this year’s conference in Barcelona. SaaStr has always been a highlight of the year for me - not just hearing the incredible insights shared on stage, but in meeting so many like-minded people throughout the event that I can learn from. I know how overwhelming it can be to navigate conferences so we've put together our guide to SaaStr below, which is a hand picked itinerary of the talks, panels and events I believe are really worth attending.

Also, if you’re interested in talking about Customer Success or Hook, feel free to book some time in with me below and I’d be happy to have a chat. I’m looking forward to meeting as many of you as possible at our booth, or at our panel event on scaling CS. Have a good one!

Founder and CEO

Hook's guide to SaaStr

Here are our top tips for making the most of the event.

Come and watch
our Customer Success panel

Wednesday 8 June
2:00 - 2:30
Scaling Customer Success in 2022: From Series A to IPO with Snyk.io, Vanta, Crane, and Hook

The What:

  • What is ‘great’ customer success in 2022?
  • How has it evolved?
  • What data should your team focus on?

The Who:

  • Who should your initial Customer Success hires be?
  • How do you design the right targets?
  • What metrics should you use to measure performance in your CS team?

The How:

  • How do you give customers a voice at scale?
  • How do you create and nurture valuable customer communities?
  • How do you adapt your metrics as you grow?
Learn more
Learn more arrrow
New customer Success Metrics Report
The Customer Success Metrics that Matter
Data-driven Customer Success in 2022
Over 100 global CS Leaders:
  • Still rely on gut feel as a predictor of churn but want to move away from this
  • Are switching from traditional metrics such as NPS and CSAT
  • Agree that product usage analytics is the best leading indicator in CS

Submit your details here to download the full report:

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Speak to us

Booth 108

Come and say hi at the Hook Booth 108, near Payhawk in the centre of the conference hall. Have a chat with our team and grab some beach themed goodies whilst you’re with us. We would love to meet you!

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Book to meet us
at SaaStr

Feel free to book a 1 on 1 meeting with our team using our exclusive SaaStr calendar. We love to discuss all things customer success and are here to help.

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